From Feeling to Funding: How

Cinema Delivers Proof, Not Promises

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Rosser Goodman

Founder & CEO

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Let’s Talk

Julie Davitz

Founder & CEO

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A Strategic Framework to Guide Investments in Narrative Change by the USC Annenberg Norman Lear Center helps funders and organizations design strategies that use stories—across media, culture, and movements—to shift public mindsets toward equity and justice. Drawing on 25 years of expertise, the Center’s Media Impact Project and Hollywood, Health & Society programs highlight the role of TV and film in driving narrative change.

Guide to Investing in Narrative Change

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The report Spotlight On Impact Storytelling by Erin Potts, Dom Lowell, and Liz Manne maps the narrative and cultural strategy ecosystem and offers recommendations for strengthening it, with support from the Robert Wood Johnson Foundation and insights from many contributors.

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Spotlight on Impact Storytelling

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Discover Solutions

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“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.”


Brandon Sanderson